Ideas for authors to boost their visibility and power

I don’t usually do this, but I want to advise all authors (in particular Stone Bridge authors) that they click on the headline link or here to read a very succinct summary by Stephanie Chandler of things you can do to increase your online visibility and, ultimately, your sales and earnings. Very good stuff, and a fine “meta-ironic” example of an online article doing exactly what it is recommending to others. (Published on the Publishing Basics site.)

And it has also occurred to me . . . Why is it not enough to have just a book these days? Just a book! The market does demand it, but isn’t it a bit tiresome to keep drilling down and through the internet blogs and discussion groups and featured websites until there is nothing left to learn? Knowledge is an addiction; once you “like“ something it’s hard to stop pursuing it. Beyond a certain point, the whole viral marketing/blogosphere/webcentric hoohah may be just a non-nutritive excercise in feeding the brain’s sweet tooth.